Birdy Grey Case Study: 40% Fewer Color Revisions & 25% Higher Conversions

Real Pixofix output for Birdy Grey

25% increase

in conversion rate after
visual improvements

32% reduction

in product return rate

40% reduction

in color-related revisions

About Birdy Grey

Birdy Grey is a digital-native bridal brand known for stylish, affordable bridesmaid dresses, groomsmen suits, and wedding-party essentials. With over a million brides and bridesmaids trusting the brand, and collections spanning inclusive sizing, extensive color palettes, and dresses starting at $89, Birdy Grey needed a production partner who could keep pace with high-volume e-commerce content without compromising the polished, photo-ready look their customers expect.

The Challenge

Ensuring color consistency across hundreds of SKUs, especially delicate bridal tones, while improving QC accuracy.

Maintaining fabric texture while enhancing product details for a true-to-life result.

Adapting to varying lighting conditions from different photoshoots while keeping a uniform output.

Meeting tight deadlines for product drops and editorial campaigns by streamlining workflows.

Handling mixed media formats (studio, lifestyle, flat lays) that required different retouching approaches.

Before

After

The Request

Birdy Grey needed a reliable partner to handle
high-volume eCommerce retouching for their
dresses, accessories and styled shoots.

They also required support for seasonal editorial
campaigns, with a focus on consistent color
correction, natural skin retouching, and maintaining
a polished yet true-to-life look.

Additional requests included mannequin
removal, background cleanup, and enhancements for website and social media use - all delivered with fast turnaround times to meet their tight product launch schedule.

The Process

To ensure consistent, high-quality results across
every image, Pixofix implemented a structured
three-step Quality Control process:

Step 1: Initial retouching Skin, garment cleanup, background corrections

Step 2: Color matching Specialists adjust tones using samples and past references

Step 3: Final QC Checks for consistency,
texture retention and approval, backed by a two-tier review system that led to 90% fewer technical flaws and under 5% of files needing post-delivery fixes.

Before

After

The Results

25% increase

in conversion rate after
visual improvements

32% reduction

in product return rate

40% reduction

in color-related revisions

Pixofix helped Birdy Grey turn high-volume bridal content into polished, conversion-ready assets built for online shoppers. From bridesmaid dresses in multiple colors and sizes to wedding-party essentials, every image was edited for consistency, accurate fabric tones, and a refined finish that helps brides feel confident choosing the right look for their day.

Testimonial

“We had to prepare hundreds of images for multiple product drops under a tight timeline. Pixofix managed everything from garment cleanup to color accuracy and kept things moving smoothly with a clear, organized workflow. The final visuals were polished, consistent, and delivered right on time.”