How Pixofix Helped Birdy Grey Achieve Flawless Color and Workflow Harmony

From color mismatches to workflow friction, here’s how we solved it all with precision, process, and partnership.

Birdy Grey is a fast-growing bridesmaid dress brand redefining wedding fashion with stylish, affordable designs.

the challenge
Ensuring color consistency across hundreds of SKUs, especially delicate bridal tones, while improving QC accuracy.

Maintaining fabric texture while enhancing product details for a true-to-life result.

Adapting to varying lighting conditions from different photoshoots while keeping a uniform output.

Meeting tight deadlines for product drops and editorial campaigns by streamlining workflows.

Handling mixed media formats (studio, lifestyle, flat lays) that required different retouching approaches.

the request
Birdy Grey needed a reliable partner to handle
high-volume eCommerce retouching for their
dresses, accessories and styled shoots.

They also required support for seasonal editorial
campaigns, with a focus on consistent color
correction, natural skin retouching, and maintaining
a polished yet true-to-life look.

Additional requests included mannequin
removal, background cleanup, and enhancements for website and social media use - all delivered with fast turnaround times to meet their tight product launch schedule.
the process
To ensure consistent, high-quality results across
every image, Pixofix implemented a structured
three-step Quality Control process:

Step 1: Initial retouching Skin, garment cleanup, background corrections

Step 2: Color matching Specialists adjust tones using samples and past references

Step 3: Final QC Checks for consistency,
texture retention and approval, backed by a two-tier review system that led to 90% fewer technical flaws and under 5% of files needing post-delivery fixes.

results

25% increase
in conversion rate after
visual improvements
32% reduction
in product return rate
40% reduction
in color-related revisions
“We had to prepare hundreds of images for multiple product drops under a tight timeline. Pixofix managed everything from garment cleanup to color accuracy and kept things moving smoothly with a clear, organized workflow. The final visuals were polished, consistent, and delivered right on time.”
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