How Pixofix Became Fashion Nova’s High-Speed Retouching Powerhouse

From fabric shades to skin retouching, we ensure consistency even across complex looks and lighting conditions.

Fashion Nova is a global fast-fashion powerhouse, famous for its trend-driven designs and massive drops across digital platforms

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the challenge
Fashion Nova needed a scalable, fast, and quality-consistent post-production partner to match their rapid-fire creative cycles. Key pain points included:

Inconsistent model retouching—skin tones, shaping, and garment details varied too much across shots

Turnaround delays—slowing content publication and campaign delivery

Fragmented communication with multiple freelancers and vendors during peak drops

the request
High-volume model retouching: Skin clean-up, shaping, outfit refinement

Color consistency across multiple angles/SKUs for each outfit

A high-end finish aligned with Fashion Nova’s signature visual style

Flexible team scale-up/down based on daily image load
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After
the process
Dedicated Team Setup
We built a fixed retouching team trained exclusively on Fashion Nova’s styling standards & Quality expectations


Client-Specific SOPs
Created visual Standard Operating Procedures (SOPs) tailored to their style: skin tone & texture guidelines, garment fit retouching examples, shadow, lighting, and crop consistency


results

25,000+
Processed images per month
12 hours turnaround
Reduced from 48 hours
60% reduction
in post-production time
“We needed to launch 200+ product images across four collections with just two weeks lead time. Pixofix handled the full post-production workflow — from skin retouching to color matching — and delivered flawless results ahead of schedule.”

work samples

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