Fashion Nova

About Fashion Nova

Fashion Nova is a global fast-fashion brand known for its trend-driven designs and rapid-fire drops across digital platforms. With new collections launching multiple times per week and thousands of SKUs requiring imagery simultaneously, they needed a retouching partner who could process 25,000+ images per month at a 12-hour turnaround without compromising the consistent, high-end visual standard their audience expects.

The problem

Inconsistent model retouching:
Skin tone, shaping, and garment details varied too much across shoots, creating a fragmented catalog experience.

Turnaround delays:
Previous vendors could not keep pace with Fashion Nova's drop frequency, causing campaign delays.

Fragmented communication:
Managing multiple freelancers and vendors during peak drops created quality control gaps.

Before

After

Before

After

The Solution

Step 1:
Production Setup: Dedicated Fashion Nova retouching unit trained exclusively on their skin tone preferences, garment treatment, and finishing requirements. SOPs documented and locked before a single image entered the pipeline.

Step 2:
Execution: Every image processed through a structured pipeline, skin cleanup, garment detail refinement, colour consistency, background cleanup, and high-end finishing. Team operates 24/7 across EU and Asia.

Step 3:
Quality and Delivery: Two-layer human QA, Technical QA followed by Brand QA. Final assets delivered within 12 hours via bulk S3 transfer, named and formatted to Fashion Nova's exact studio requirements.

The Results

25,000+

Images processed per month

12 hours

Average turnaround. Down from 48 hours

60%

Reduction in overall production time

Pixofix became the invisible engine behind Fashion Nova's visual production. With a consistent 12-hour turnaround replacing the previous 48-hour baseline, their team gained back days of lead time on every drop cycle.

Testimonial

“We needed to launch 200+ product images across four collections with just two weeks lead time. Pixofix handled the full post-production workflow — from skin retouching to color matching — and delivered flawless results ahead of schedule.”