PRIVACY POLICY

Pixofix ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights in relation to it.

This policy applies to:
•Visitors to our website at pixofix.com
•Prospective clients and leads whose information we process for business development purposes
•Clients who use our AI-powered visual production services
If you have any questions about this policy, please contact us at:

Email: hello@pixofix.com
Website: pixofix.com

Pixofix is a visual production company specialising in AI-generated product imagery for fashion and e-commerce brands. We are established and operate within the European Union, and are therefore subject to the General Data Protection Regulation (GDPR) and applicable Greek data protection law.
For the purposes of data protection law, Pixofix acts as the data controller for personal data collected through our website and business operations.

When you contact us, fill out a form, or enter into a business relationship with us, we may collect:

•Your name and job title
•Your business email address and phone number
•Your company name and website URL
•Information about your products and catalogues shared during onboarding
•Brand assets, product images, and visual materials you submit for processing
•Billing and invoicing information

When you visit our website, we automatically collect certain technical data, including:

•Your IP address
•Browser type and version
•Pages visited and time spent on each page
•Referring URL (the page you came from)
•Device type and operating system

This data is collected via cookies and analytics tools. Please see Section 7 (Cookies) for more detail.

As part of our sales and business development process, we may collect or derive data about your company from third-party sources, including:

•Publicly available information such as your website, product catalogue size, and brand presence
•Data enrichment tools that help us understand the scale and fit of potential clients
•Professional network profiles (e.g. LinkedIn)

This is done to assess whether our services are a good match for your business before we reach out. We do not use this data for any purpose other than internal business qualification.

We use your personal data only where we have a valid legal basis to do so under the GDPR. The table below summarises our main uses and the corresponding legal basis:
‍
Service Delivery
We process client contact details, brand assets, and project requirements to fulfil our contract with you. Legal basis: Performance of a contract.
‍
Lead Qualification & Sales
We analyse company-level data (catalogue size, brand profile, website information) to determine whether our services may be a good fit. Legal basis: Legitimate interests.
‍
Billing & Compliance
We process billing details to issue invoices and meet our legal and tax obligations. Legal basis: Legal obligation.
‍
Marketing Communications
We may send you updates about our services, case studies, or relevant news if you have opted in or have an existing business relationship with us. Legal basis: Consent or legitimate interests. You can opt out at any time.
‍
Website Analytics
We analyse website usage to improve our content and user experience. Legal basis: Consent (via cookie banner) or legitimate interests.

We use a number of third-party platforms to run our operations. These providers may process your personal data on our behalf as data processors. We ensure all providers offer adequate data protection safeguards.
Current tools and platforms include:

•HubSpot – CRM platform used to store and manage contact and lead information
•Clay – Data enrichment platform used for lead research and qualification
•Google Analytics – Website analytics (see Section 7)
•AI image generation infrastructure – Product images you submit are processed through our AI pipeline to produce visual output; these are not shared with third parties for any purpose other than service delivery

We do not sell your personal data to third parties. We do not share your data with advertisers.

Where third-party providers are based outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses (SCCs), before transferring your data.

We retain personal data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

•Lead and prospect data: retained for up to 3 years from the last contact, or until you request deletion
•Client data: retained for the duration of our contract and for up to 7 years thereafter to comply with tax and accounting obligations
•Product images and brand assets: retained only for the duration of the project, after which they are securely deleted unless you request otherwise in writing
•Website analytics data: retained in accordance with Google Analytics default settings (typically 14 months)

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us understand how visitors use our site.

What We Use
•Analytics cookies (Google Analytics): to understand page visits, session duration, and user behaviour in aggregate. These cookies set by Google include _ga, _gid, and _gat.
•Functional cookies: to remember your preferences and ensure the site works correctly

Your Choices
When you first visit our site, you will be asked to consent to non-essential cookies. You can withdraw your consent at any time by adjusting your browser settings or clearing cookies. Note that disabling analytics cookies will not affect your ability to use the site.

For more information on how Google uses data from analytics cookies, please visit:
https://policies.google.com/technologies/partner-sites

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include:

•Access controls limiting who within Pixofix can access client data
•Use of reputable, security-certified third-party platforms
•Secure communication channels for transmitting brand assets and product images

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours, and you directly where required by law.

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

•Right of access: you can request a copy of the personal data we hold about you
•Right to rectification: you can ask us to correct inaccurate or incomplete data
•Right to erasure: you can ask us to delete your personal data, subject to certain exceptions
•Right to restriction: you can ask us to limit how we use your data in certain circumstances
•Right to data portability: you can request your data in a structured, machine-readable format
•Right to object: you can object to processing based on legitimate interests or for direct marketing
•Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at
hello@pixofix.com

We will respond to your request within 30 days. In complex cases, we may extend this period by a further two months, in which case we will notify you.
You also have the right to lodge a complaint with the Hellenic Data Protection Authority (HDPA):
https://www.dpa.gr

Our services are directed at businesses and are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal obligations. When we do, we will update the "Last updated" date at the top of this page.
For significant changes, we will notify active clients by email. We encourage you to review this page periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your data, please reach out to us:
Email: hello@pixofix.com
Website: https://pixofix.com