How Pixofix Helps Chewy Deliver Picture-Perfect Pet Products Every Single Day

Streamlined, high-volume image editing with zero compromise on quality for one of America’s top pet retailers.

Chewy is a leading U.S.-based online retailer specializing in pet products—from food and treats to toys, accessories, and healthcare items.

the challenge
High image volume with same-day turnaround expectations

Color consistency across diverse product types like food and toys

Complex packaging requiring careful handling of reflections, irregular shapes and even manual label creation

Strict brand guidelines for shadows, cropping and final
presentation

Precise color separation for glowing or dual-toned products (e.g. 50/50 hues)

Detailed background removal, especially around pet fur and textured edges

the request
Chewy approached Pixofix with a clear need:
consistent, high-quality image editing to support their daily content production.

This included detailed retouching of still life and lifestyle photos, from precise product cutouts and surface clean-up to color correction across diverse categories.

In specific cases, shadow creation was also required to meet brand presentation standards.

Beyond the basics, we were also tasked with applying editorial-style refinements and providing markup annotations to streamline internal reviews and approvals.
the process
To ensure quality at scale, we implemented a dedicated editing setup for Chewy.

A specialized team assigned exclusively to Chewy projects for full visual consistency

Strict adherence to pre-approved editing guidelines to ensure on-brand results

A multi-stage quality control process to catch even the smallest inconsistencies

Layer-based retouching techniques for reflective or complex product packaging, preserving realism while enhancing clarity

results

95%
on time delivery rate
<1 in 50
images requiring revision
4 yrs
ongoing collaboration
“We had to prep hundreds of pet product images, from toys and beds to feeders. Pixofix managed the entire editing process, including cleanup, color consistency, and texture correction, and delivered polished visuals faster than expected.”

work samples

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