About Chewy

Chewy is a leading online pet retailer known for making pet parenting easier through a broad assortment of pet food, supplies, pharmacy, wellness, and services delivered with speed and convenience. With 21.3 million active customers, $12.6 billion in fiscal 2025 net sales, and Autoship sales representing more than 83% of annual net sales, Chewy needed a production partner who could support high-volume e-commerce content at scale without compromising the trust, consistency, and customer-first experience that define the brand.

The Challenge

High image volume with same-day turnaround expectations

Color consistency across diverse product types like food and toys

Complex packaging requiring careful handling of reflections, irregular shapes and even manual label creation

Strict brand guidelines for shadows, cropping and final
presentation

Precise color separation for glowing or dual-toned products (e.g. 50/50 hues)

Detailed background removal, especially around pet fur and textured edges

Before

After

The Request

Chewy approached Pixofix with a clear need:
consistent, high-quality image editing to support their daily content production.

This included detailed retouching of still life and lifestyle photos, from precise product cutouts and surface clean-up to color correction across diverse categories.

In specific cases, shadow creation was also required to meet brand presentation standards.

Beyond the basics, we were also tasked with applying editorial-style refinements and providing markup annotations to streamline internal reviews and approvals.

The Process

To ensure quality at scale, we implemented a dedicated editing setup for Chewy.

A specialized team assigned exclusively to Chewy projects for full visual consistency

Strict adherence to pre-approved editing guidelines to ensure on-brand results

A multi-stage quality control process to catch even the smallest inconsistencies

Layer-based retouching techniques for reflective or complex product packaging, preserving realism while enhancing clarity

Before

After

The Results

95%

on time delivery rate

<1 in 50

images requiring revision

4 yrs

ongoing collaboration

Pixofix became the invisible engine behind Fashion Nova's visual production. With a consistent 12-hour turnaround replacing the previous 48-hour baseline, their team gained back days of lead time on every drop cycle.

Testimonial

“We had to prep hundreds of pet product images, from toys and beds to feeders. Pixofix managed the entire editing process, including cleanup, color consistency, and texture correction, and delivered polished visuals faster than expected.”